Our team loved the challenge to create something special for the Shows platform.”Match, an online dating and matchmaking service, is the presenting sponsor of the Snapchat original series from Vice.“The Hungry Hearts content is so relevant to what we do at Match,” said Ayesha Gilarde, Match’s CMO, “so it was a natural fit for our brand to be a part of this show to connect with singles.”“Watching first dates is fun,” said Proffer, “and watching anything with Action is hilarious.
Add some food into the mix, and you eliminate any reason not to watch the show.”In the premiere episode of Hungry Hearts, Bronson sends a potential couple to a sausage and peppers truck in Queens, New York.
That doesn't mean you won't meet the love of your life online — you might — but it may take some rejection and disappointment before you get there.
Bronson, a rap artist, already hosts a food-related show on Viceland called F*ck, That’s Delicious; Abrams Books will be printing a cookbook based on the show which will be in stores in two weeks.
The firm does all the work, making reservations, clearing the matches with customers.
All couples have to do is show up." We treat you as a person, not a website profile.
At the end of each episode, he’ll try to predict if the couple will go on another date or not.“Vice and Snap have had an amazing long-term partnership,” said Sterling Proffer, svp and head of business strategy and development for Vice Media.
“We’ve been a Discover partner from day one, and launching this show is yet another way we are exploring new, creative formats together.”Vice’s decision to make another show featuring Bronson was based on his popularity across all of their other platforms.
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